Imran Khan's vs. homophobia - thanks to NH7.in

Thanks to Upworthy for this article, and NH7.in and Imran Khan for this project.

OK Go’s latest video - Needing/Getting

So, the boys from Chicago are at it again. This time playing over 1000 instruments while driving around in a car. Here’s the YouTube official video and the description.

The new music video from OK Go, made in partnership with Chevrolet. OK Go set up over 1000 instruments over two miles of desert outside Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of Needing/Getting, singing as they played the instrument array with the car. The video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins; Damian took stunt driving lessons. Each piano had the lowest octaves tuned to the same note so that they'd play the right note no matter where they were struck. For more information and to download the studio version of the song for free, visit http://www.LetsDoThis.com/stunts andhttp://www.okgo.net. Many thanks to Chevy for believing in and supporting such an insane and ambitious project, and to Gretsch for providing the guitars and amps.

I’m not too thrilled by the song. But the video is a must watch.

Why this such a hit?

I was quite late to catch up to the latest viral hit on the internet.

On repeated listening, I am getting to quite like the song. The lyrics are crazy and don’t let the song get boring even after multiple listens.

But the question remains: Why is this such a hit? Of course, a lot of time must have been spent on planning social media and marketing for the song.

My friends have the idea that the makers of the song bought a lot of YouTube hits and started off from there claiming that in a few hours the song has so many hits etc., thus making it seem like an overnight success.

Oh, well. The power of social media!

Update Feb 6th, 2012

Here’s a good article on Guardian.co.uk that discusses the possible reasons why Kolaveri Di went viral.

Funniest ICL video ever