I was quite late to catch up to the latest viral hit on the internet.
On repeated listening, I am getting to quite like the song. The lyrics are crazy and don’t let the song get boring even after multiple listens.
But the question remains: Why is this such a hit? Of course, a lot of time must have been spent on planning social media and marketing for the song.
My friends have the idea that the makers of the song bought a lot of YouTube hits and started off from there claiming that in a few hours the song has so many hits etc., thus making it seem like an overnight success.
Oh, well. The power of social media!
Update Feb 6th, 2012
Here’s a good article on Guardian.co.uk that discusses the possible reasons why Kolaveri Di went viral.